Advisory

Sunk Cost Fallacy in Business Strategy

There is something dangerously comforting about sticking with a decision, even when it no longer makes sense. The time, money, or effort already invested creates a sense of obligation to see it through. That feeling of obligation often gets dressed up as perseverance or discipline. In reality, it is the sunk cost fallacy. The Illusion

Read More »

Capability Maturity Model Integration

Capability Maturity Model Integration (CMMI) is a process excellence framework. It helps organizations improve and manage operations to achieve efficient, repeatable, and predictable output. What is Capability Maturation Model Integration The model was initially developed in 1987 as the Capability Maturity Model (CMM) by Carnegie Mellon University’s Software Institute, in partnership with the US Government.

Read More »

Bell Curve Statistics

The Bell Curve graph is a powerful way to render a symmetrical depiction of a probability distribution. The data used relies on statistics, a fascinating part of mathematics. Statistical analysis is used to calculate the distribution of a particular event and calculations provide the probability of such event. Probability Distribution Concepts Let us assume that

Read More »

Why Are You Missing Your Sales Goals?

Your sales volume is off-target and going in the wrong direction. Are you asking the right questions to reverse the trend? Few topics have been covered as often, and by as many experts, as sales performance and, yet, many executives are challenged when their sales teams underperform. Troubleshooting the sales process Your sales team didn’t

Read More »

What Does Your CLTV CAC Ratio Tell You?

Most businesses that have hired business consulting services firms believe that business consulting professionals’ focus on business metrics sometimes borders on obsession. They may be right. One such obsession of mine is the ratio of Customer Lifetime Value (CLTV) to Customer Acquisition Cost (CAC). Although this ratio was initially used chiefly amongst Software-As-A-Service companies, many

Read More »
Scroll to Top