“A firm may achieve differentiation, yet this differentiation will usually sustain only so much of a price differential. Thus if a differentiated firm gets too far behind in cost due to technological change or simply inattention, the low cost firm may be in a position to make major inroads. “ “Approaches to differentiating can take
“A company is a group organized to create a product or service, and it is only as good as its people and how excited they are about creating.” “Any product that needs a manual to work is broken.” “Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead,
“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.” “Change before you have to.” “Common mission trap for companies: trying to be all things to all people at all times.” “Control your own destiny or someone else will.” “Face reality as it is, not as it was
“A horse that can count to ten is a remarkable horse – not a remarkable mathematician.” “ABCs of business decay, which are arrogance, bureaucracy and complacency.” “Chains of habit are too light to be felt until they are too heavy to be broken.” “Culture, more than rule books, determines how an organization behaves.” “Don’t pass
“All our knowledge has its origins in our perceptions.” “Although nature commences with reason and ends in experience, it is necessary for us to do the opposite, that is to commence with experience and from this to proceed to investigate the reason.” “Anyone who conducts an argument by appealing to authority is not using his